Gabriela Mistral University Repository
The Gabriela Mistral University Library has developed the following Academic Repository in order to preserve, disseminate and make available the full-text contents of the academic production developed by the different actors in the academic and research field of the University.
The UGM University at the beginning of the year 2017 incorporated the UCINF University, also adding that collection where we find memories, theses, degree works, academic magazines, speeches, books, digital and sound files. Contact: repositorio@ugm.cl
The UGM University at the beginning of the year 2017 incorporated the UCINF University, also adding that collection where we find memories, theses, degree works, academic magazines, speeches, books, digital and sound files. Contact: repositorio@ugm.cl
Browsing by Author "Hurtado Pérez, Andrés"
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Thesis
Alterna Chile Ltda. :
(Universidad Gabriela Mistral. Departamento de Ingeniería Comercial, 1996)Chile en la actualidad se encuentra pasando una favorable coyuntura económica, en la que se observa que la publicidad juega un rol importante como motor del desarrollo económico del país. Esto sin lugar a dudas promueve ...